This week our listings saw an average of 1.85 showings each. The trend continues that aggressively priced listings are showing frequently, while those priced purely based on past sales are not getting much traffic.
Over the past seven days, we were able to help the sellers of one listing successfully enter into a contract. For months now, I’ve been using this blog to discuss market conditions along with the most effective marketing strategies to sell homes. This week, I thought I’d share a successful seller’s perspective.
Shortly after inking a deal last week, I spoke with my seller clients, Ryan & Regina, about the steps we had taken to get them there. Individually, they each shared their views about what it took to sell a home in the current market. So what did they have to say?
Ryan was quick to answer that price was the number one factor in attracting the buyer. Secondarily, he felt that the location of his home and the unique features of his lot made it stand apart from the competition. Their lot backs up to a community pond giving it access to water recreation and a stunning view. Ryan said that their asking price reflected the comparable sale prices of similar homes in the neighborhood that lacked the pond frontage. From his perspective, the lot was an added bonus when compared to other homes priced like theirs. Ryan concluded that the buyer was interested in getting a great location, view and square footage at the best price possible.
Regina had a slightly different perspective. When listing the home, we utilized a staging professional to help re-arrange the furnishings and offer suggestions to make it magazine ready. Regina & Ryan took advantage of the suggestions and by the time we listed, the home looked fabulous. Regina felt that the appealing interior they created through staging sold the house. Secondarily, she agreed with Ryan’s comments that the aggressive asking price along with their unique lot ultimately got the job done.
These home sellers understood the slow conditions and were very active in monitoring market activity. Ryan & Regina expressed much disappointment over a market that wouldn’t allow them to set a higher asking price. But considering the doors that selling would open for them, they acted in the best interest of their family. They remained objective throughout the process, confronted the reality of the market conditions, and acted in time to find a successful contract. Congratulations Ryan & Regina!